Why Analytics Matter
In the world today, data is probably the thing that matters most. It can tell you before the airplane’s brakes fail. It can predict the onset of a natural disaster or forecast when you might suffer a heart attack. This isn’t fantasy or a future state. It’s happening today. Right now, the government is collecting data and building machine learning (ML) algorithms that can predict braking failures due to degraded runway conditions, such as wet or contaminated tarmac. Japan is analyzing satellite imagery data of the earth to predict natural disasters. And doctors are turning to data mining and ML techniques to develop screening tools to identify high-risk heart attack patients. At its very core, data tells us what we need to do next. Data exposes inefficiencies and disadvantages. It reveals truths about our habits and what we might do next. It opens windows into opportunity while offering a glimpse into the future. Data shines a light on what’s possible and has the power to make it a reality. But only if you use it in the right way.
What about analytics on a website? The website analytics gives us a look at who you are attracting, where they are, what devices they are using, and what they are looking for. knowing these things can help us create a website that your fans love to be on and stay on and helps us discover what solutions they are desiring the most!
“data tells us what we need to do next... Data shines a light on what’s possible and has the power to make it a reality.”